Monday, January 19, 2009

2008 in Review

Yes, we did!

Yes, we did. Tomorrow is Inauguration Day. I'll be dressed in my finest in San Rafael dancing to oldies and watching Obama boogie on the big screen.

This year Green Dog Campaigns had a most interesting race in Sonoma County. Shirlee Zane, newcomer to electoral politics, faced off against Sharon Wright, veteran campaigner. Shirlee was backed by labor and environmentalists and social service types. Sharon had big business and developers.

Guess who had the most money and endorsements?

Guess who ran the best campaign and won?

Yes, we did! Shirlee proved to be an ace campaigner. She came in first in the primary, with three others. Sharon was next. Into a hotly contested general, complete with nasty campaign attacks from Sharon and her developer cronies. They spent a wad trying to defeat Shirlee's fast moving train.

Heavy use of i.e.'s in a local campaign

Labor put money behind Shirlee in numerous independent expenditure (ie) pieces, both positive and negative. More than I've ever seen in a local race. These guys are playing on a whole new ballfield.

Sharon' developer funded negative hits came fast furious the last week, including a TV ad. But this time, dirty campaigning failed. The unions were always tasteful and truthful in their negative pieces against Sharon. The developers were not, calling Shirlee a puppet of the unions.

Shirlee used up a lot of shoe leather, walking and knocking on door throughout the large district. Her volunteers were all troopers. On Election Night, she was the victor by 11%! A stunning win.

New strategic partners and an award nomination for Green Dogs

Green Dogs put our all into this race, with lots of targeted mailing; the graphic talents of Lise Stampfli outshone the competition. We even did polling, adding Target Research as a strategic partner. And the dulcet tones of Peter B. Collins on our radio ad didn't hurt either.

That ad, written and produced by Peter, is up for a Reed Award. we are so proud, of Shirlee, of our new strategic partners and of this time in America.

Green Dogs looks forward to a new era, a great 2009 and some fun campaigns in the years ahead. Check our site for more examples of winning campaigns.

No comments: