Save our Postal Service!

The question on everyone’s minds these days is how much the termination of Saturday mail delivery will affect campaigning.  In this time of increasing vote by mail ballots being sent in days before the election, it could be disastrous.  People who have relied on Saturday mail pick up at their mailboxes will no longer be able to do that. Most state require that vote by mail ballots be received by the end of the voting on Election Day.  Even now, mailing on Saturday doesn’t guarantee delivery. 

Mailing on the Monday before the election won’t get there at all in most instances.  People who vote by mail in those states where election day poll voting is still in effect should  be counseled to walk their ballot into the polls, rather than trusting it to the mails in those crucial last few days.

For us direct mail consultants who want their last minute messages, rebuttals to a late hit piece or a reminder to vote to hit their targets’ mail boxes on the Saturday before the election, that is no longer an option.  We must aim for the Friday, or even the Thursday before the election and hope the voters take the time from their busy after work schedules to glance at the mail.

Already slowdowns in delivery time have mailhouse managers advising their clients to mail early to avoid a catastrophic day-after-the-election delivery.  With more automation in bulk mail centers, lay-offs and general loss of morale among postal works, we have seen mail go missing in the last weeks of the election, prompting loading dock visits, frantic phone calls, and even pleas for help to Congressional aides.

The Post Office deserves our support. As a self funded, self supporting arm of the government, it is a roaring success story, or has been until recently.  The recent disarray stems from a 2006 edict that the Postal Service, alone among Federal agencies, pre-fund its retirement program for 75 years into the future.  What was a self-sustaining, even profitable arm of the government has become a financially and morally bankrupts poor relation. This affects more than political campaigns of course, as any rural dweller dependent on the mail for delivery of its mail, packages and even life-saving medicine, can attest to.

For a short explanation of these budget busting shenanigans, see http://abclocal.go.com/kgo/story?section=news/politics&id=9012963

 

And to see what you can do to protest and maybe even halt these measures, see http://www.apwu.org/news/webart/2013/13-22-pspa-130301.htm

Button, Button, Who needs a Button?

A recent article on the Winning Campaigns website urges campaigns to buy a button machine and create their own buttons.  If you must have buttons, this isn’t a bad way to go.  But the article goes on to compare the cost of buttons to the cost of other campaign elements, notably direct  mail, stating that most of this will never be opened or read as the voters have other things on their mind. Buttons, he states, by contrast, will be seen by those who meet your candidate or their volunteers at the door, a rally or a fundraiser.

And therein lies the rub.  Most voters are not ever going to meet the candidate or a volunteer, or even an eager supporter with a button, unless that candidate has done such a great job of promoting the campaign through other methods that they “go viral” with the button blast.

Just as we have learned that “yard signs don’t vote,” this caution is even more true about buttons. Yes, mail costs money and uses paper, and phone calls cost time, but they are guaranteed to reach the actual voters in their home, giving them an opportunity to see and hear the candidate’s name, and probably even to absorb on a subliminal level , if nothing else, the basic elements of the message.  A yard sign or a button (or a bumber sticker for that matter) is nothing but a reinforcement, not a substitute for these time proven methods of message delivery.

Candidates who have relied only on volunteers sporting buttons to deliver their message have been disappointed losers on election night, time and again.

So, if you think you need buttons, or are being pressured by volunteers who have seen other candidates’ buttons and wonder why you don’t have them, here are some guidelines.

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• Don’t pay for buttons.  If a volunteer who already has a button machine offers to make them, great.  Make enough for the office staff, your precinct walkers, your family and a few extra.  Ask for donations before handing them out to anyone else.
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•  Don’t stint on the real campaign materials, a winning message, enough mail to deliver it into the voters’ homes (yes, they will throw it out, but they have to look at it on the way to the recycling bin.  This is where a strong mail consultant comes in to assure a viable message delivered in an eye-catching way.)
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•  Use your volunteers wisely, on the phones (you reach more voters via phones , even in this day of cell phones, than by walking precincts , so if you have older volunteers or unwalkable but crucial precincts, make those phone calls) and in the crucial targeted precincts identified by your consultant. This is where your buttons may come in handy, but they are not crucial.  An eager, informed volunteer and a strong handout or door hanger is.
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• And of course, plan early, raise money sufficient for the campaign plan you have laid out, and  even if there’s no budget for buttons or signs, you know you have laid a strong foundation to add them later on, should your campaign message start gaining traction, and you have more money than you can use in the more traditional message delivery methods. 
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• Don’t forget the free things available to boost your name id:  social media, Facebook, Twitter, You Tube videos of rallies and speeches, and earned media – don’t neglect the press releases and other pr opportunities that might get your name in the press, both print and electronic. 

Buttons are great, but they don’t vote, they’ll be seen by only a handful of people, and they could siphon off much needed money and time from the all-important mail, media and grassroots efforts any winning campaign needs.

2008 in Review

Yes, we did!


Yes, we did. Tomorrow is Inauguration Day. I'll be dressed in my finest in San Rafael dancing to oldies and watching Obama boogie on the big screen.


This year Green Dog Campaigns had a most interesting race in Sonoma County. Shirlee Zane, newcomer to electoral politics, faced off against Sharon Wright, veteran campaigner. Shirlee was backed by labor and environmentalists and social service types. Sharon had big business and developers.


Guess who had the most money and endorsements?


Guess who ran the best campaign and won?

Yes, we did! Shirlee proved to be an ace campaigner. She came in first in the primary, with three others. Sharon was next. Into a hotly contested general, complete with nasty campaign attacks from Sharon and her developer cronies. They spent a wad trying to defeat Shirlee's fast moving train.

Heavy use of i.e.'s in a local campaign


Labor put money behind Shirlee in numerous independent expenditure (ie) pieces, both positive and negative. More than I've ever seen in a local race. These guys are playing on a whole new ballfield.

Sharon' developer funded negative hits came fast furious the last week, including a TV ad. But this time, dirty campaigning failed. The unions were always tasteful and truthful in their negative pieces against Sharon. The developers were not, calling Shirlee a puppet of the unions.


Shirlee used up a lot of shoe leather, walking and knocking on door throughout the large district. Her volunteers were all troopers. On Election Night, she was the victor by 11%! A stunning win.


New strategic partners and an award nomination for Green Dogs


Green Dogs put our all into this race, with lots of targeted mailing; the graphic talents of Lise Stampfli outshone the competition. We even did polling, adding Target Research as a strategic partner. And the dulcet tones of Peter B. Collins on our radio ad didn't hurt either.


That ad, written and produced by Peter, is up for a Reed Award. we are so proud, of Shirlee, of our new strategic partners and of this time in America.


Green Dogs looks forward to a new era, a great 2009 and some fun campaigns in the years ahead. Check our site http://www.greendogcampaigns.com/ for more examples of winning campaigns.